Reviews and Testimonials


“’The Ultimate Associate’s Marketing Checklist’ is a must-read for all associates.”

Allan Slagel

Partner, Taft Stettinius & Hollister


Nathan Darling

“I have used Ross’ highly practical framework in several firms and strongly recommend it. It helps lawyers demystify marketing and business development and take concrete, manageable actions to achieve success on their own terms and according to their own style. I have seen it literally give hope to associates who thought
that developing a sustaining legal practice was beyond their ability.”

Nathan Darling

Chief Marketing Officer, Beveridge and Diamond

Former LMA President


“An important, common-sense approach to business development for associates at every level. Use this checklist to promote a thoughtful marketing discussion and real action.”

Eileen Cohen Billinson

Principal at Billinson•Latorre

Former Director of Business Development, Morgan Lewis



“This is an incredibly useful resource to get associates on track towards productive, career-long, business-development habits.”

Bettina Rutherford

Business Development Manager, K&L Gates


“Ross’s Checklist is my go-to for both casual ‘stop-by’ conversations with associates and formal associate-training programs. With clear guidelines for marketing and business development by experience level, this tool is immensely helpful. I’ve had many partners comment on how smart this checklist is, and that they wish they had something like this when they were coming up the ranks.”

Jennifer Shankleton

Director of Marketing, Brouse McDowell


“Ross’s insightful checklist is a practical guide to marketing yourself at every stage of your career. His book details realistic and attainable marketing and business-development activities.  I am a fifth-year associate and have been implementing the recommendations for a few years and can already see how they are positioning me to generate business in the future. I strongly recommend this valuable checklist to associates at all levels – from First-Year lawyers fresh out of school to senior associates who are eligible for partner. Thank you, Ross!”

Randall Borek

Fifth-Year Associate, Murphy & Hourihane


“This book needs to be in the hands of every young associate who wants to have a successful, rewarding legal career. Just follow the suggested steps and check all the boxes of this practical ‘how to’ guide to become the top-tier rainmaker in your firm, large or small. The practical links to cogent examples add to the effectiveness and bring it alive for the reader. This checklist should be a ‘best seller.’”

Ron Henry

Law Firm Consultant, The Garver Group, Inc.

Former President, Association Of Legal Administrators (ALA)


“Ross has turned an intimidating and challenging process into simple, practical, and systematic steps. I have used his checklist for many years with great success. Associates whom I have worked with regularly comment that marketing is much less daunting in small steps. He has removed the “deer in the headlights” moment and crafted something they can embrace and see success.  We ordered 500 copies for all of our associates.”

Aleisha Gravit

Chief Marketing Officer, Akin Gump

Former LMA President


“Practical and engaging, Ross Fishman’s step-by-step advice even includes the best of social media tools to network and get noticed. It’s not only a valuable tool for associates, but is useful for their mentors as well! Ross continues to provide thoughtful and practical advice that helps associates succeed in their marketing efforts. This book should be in the hands of every associate! It takes the mystery out of developing a book of business for future success.”

Hallie J. Mann

Executive Director, Lawyers Associated Worldwide (LAW)


“Essential reading for every associate at any point in their career! Every lawyer can use this comprehensive checklist to jumpstart, or build on, their efforts to grow their reputation and successfully achieve their professional goals. In an industry defined by how your clients and peers speak of you, this checklist holds all the secrets to creating a powerful referral network. It is marketing nirvana.”

Nathaniel Slavin

Principal, Wicker Park Group

LMA President, 2007

Leave a Reply

Your email address will not be published. Required fields are marked *